Product Transparency Standards

Clear product information should help you understand what you are choosing before you buy it.

A snack or drink can look simple on a shelf or screen, while leaving several ordinary questions unanswered.

What is it? What is inside? How much will arrive? How should it be enjoyed? Is there anything important to know? Product transparency begins with making those questions easier to answer.

Start with the essential facts

For each core product, the important information should include:

• product category and flavour;
• ingredients and nutrition information;
• allergens, caffeine, and sweeteners where relevant;
• pack size and serving information;
• preparation and storage;
• the differences between available options; and
• relevant information to consider before purchase.

These details are part of the product experience.

Keep important information easy to find

People should not need to search through vague claims or long paragraphs to understand a product.

Details that may affect a decision should appear clearly on the product page and current label. This is especially important for allergens, caffeine, sweeteners, preparation, storage, and the amount included.

Explain what needs explaining

Not every ingredient needs a long story. But when an ingredient, format, or product choice may be unfamiliar, its name and role should be explained in plain language.

Clear information is not about making every product sound perfect. It is about helping people judge the product according to their own preferences and needs.

Make meaningful changes visible

Formulas, pack formats, preparation methods, and other product details may change over time. When something important changes, the information should change with it.

The product page and current product label should remain the main places to check the latest product-specific information.

Transparency does not decide for you. It gives you a clearer basis for deciding for yourself.